our story

Row of chocolate-filled waffle cones
Chocolate-dipped soft serve waffle cone breaking apart over an open Just The Fun Part waffle cones bag Captain Cone on a skateboard

Everyone remembers the best bite of an ice cream cone.

That final bite at the bottom — where the crisp waffle cone meets rich chocolate. The part everyone secretly rushed to get first.

In 2021, we had a simple thought:

What if that was the whole snack?

So we made it.

Just The Fun Part takes the most beloved bite of the classic ice cream cone and turns it into a perfectly crunchy, chocolate-filled snack you can enjoy anytime.

No melting. No waiting.

Just The Fun Part

Strawberry white chocolate waffle cones

What started as a nostalgic idea quickly became something much bigger. Snack lovers everywhere fell in love with the irresistible crunch, the smooth chocolate center, and the joy of reliving a childhood favorite in a completely new way.

Before long, Just The Fun Part was showing up everywhere — from lunchboxes to late-night snacks, ice cream toppings to party desserts.

Milk Chocolate & Popping Candy

Milk Chocolate & Popping Candy

Waffle cones filled with milk chocolate & popping candy — flavors that are out of this world.

Bite-sized · 4.23 oz

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S'mores

S'mores

Waffle cones filled with milk chocolate & marshmallow for a campfire classic.

Bite-sized · 4.23 oz

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PB & J

PB & J

Waffle cones filled with peanut butter & grape jelly — a lunchbox legend, reinvented.

Bite-sized · 4.23 oz

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Coconut

Coconut

Waffle cones with coconut flakes & milk chocolate for a tropical bite.

Bite-sized · 4.23 oz

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Today, our lineup goes far beyond the original chocolate filled cones. Alongside classic favorites like milk chocolate, white chocolate, and dark chocolate, we've created bold and playful flavors like PB&J, mint chocolate, pistachio cream, s'mores, Dubai chocolate, and milk chocolate with popping candy.

Captain Cone planting the Just The Fun Part flag on a chocolate planet — flavors out of this world
Spiral galaxy with floating pistachios Coconut waffle cones pouch S'mores waffle cones pouch Milk chocolate & popping candy pouch

And while the spirit of Just The Fun Part is playful, the craftsmanship behind it is serious. Backed by decades of confectionery experience and produced in our company-owned, state-of-the-art facilities, every cone is made with premium ingredients and careful attention to quality.

Around here, we believe snacks should feel like a small adventure.

Because when you start with the best bite, there's no limit to where it can go.

Captain Cone standing on a rocket above the clouds
Captain Cone floating with Dubai Cones bags

That's why our mascot, Captain Cone, is always exploring new ways to enjoy Just The Fun Part — sometimes planting the Fun Part flag on the moon, sometimes riding a cone rocket into space, and sometimes simply discovering the perfect topping for ice cream, desserts, and sweet celebrations.

Earth from space

Enjoy them straight from the bag.
Add them to ice cream.
Top off a cake.
Or dip them in milk like a cookie.

However you enjoy them, one thing stays the same:
The best bite is no longer saved for last.
Now, it's the whole snack.

Welcome to Just The Fun Part.

Captain Cone riding a cone rocket while enjoying a Just The Fun Part cone
Row of chocolate-filled waffle cones