our story
Everyone remembers the best bite of an ice cream cone.
That final bite at the bottom — where the crisp waffle cone meets rich chocolate. The part everyone secretly rushed to get first.
In 2021, we had a simple thought:
What if that was the whole snack?
So we made it.
Just The Fun Part takes the most beloved bite of the classic ice cream cone and turns it into a perfectly crunchy, chocolate-filled snack you can enjoy anytime.
No melting. No waiting.
Just The Fun Part
What started as a nostalgic idea quickly became something much bigger. Snack lovers everywhere fell in love with the irresistible crunch, the smooth chocolate center, and the joy of reliving a childhood favorite in a completely new way.
Before long, Just The Fun Part was showing up everywhere — from lunchboxes to late-night snacks, ice cream toppings to party desserts.
Today, our lineup goes far beyond the original chocolate filled cones. Alongside classic favorites like milk chocolate, white chocolate, and dark chocolate, we've created bold and playful flavors like PB&J, mint chocolate, pistachio cream, s'mores, Dubai chocolate, and milk chocolate with popping candy.
And while the spirit of Just The Fun Part is playful, the craftsmanship behind it is serious. Backed by decades of confectionery experience and produced in our company-owned, state-of-the-art facilities, every cone is made with premium ingredients and careful attention to quality.
Around here, we believe snacks should feel like a small adventure.
Because when you start with the best bite, there's no limit to where it can go.
That's why our mascot, Captain Cone, is always exploring new ways to enjoy Just The Fun Part — sometimes planting the Fun Part flag on the moon, sometimes riding a cone rocket into space, and sometimes simply discovering the perfect topping for ice cream, desserts, and sweet celebrations.
Enjoy them straight from the bag.
Add them to ice cream.
Top off a cake.
Or dip them in milk like a cookie.
However you enjoy them, one thing stays the same:
The best bite is no longer saved for last.
Now, it's the whole snack.
